Global Sports Survey - PwC

PwC's Global Sports Survey, conducted between September and November 2022, gathered 507 responses from senior sports industry leaders across 43 countries. The report is based on these responses, interviews with industry experts, and insights from PwC’s team. Since 2016, the survey has tracked trends in the sports sector, focusing on challenges, opportunities, and growth prospects. The 2022 survey highlights a positive outlook for the industry, driven by recovery from the impacts of COVID-19. Markets in North America and the Middle East are particularly optimistic about growth. All revenue streams are expected to expand, with new business areas emerging rapidly. A key insight is the increasing importance of the women’s sports market, which is seen as a critical driver of future growth in the industry.

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